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Marketing Plan Sums It Up

As a fairly new business a specialist maths school had already attracted a number of students through recommendation and local knowledge, but there was a need to generate a wider awareness within the community to enable the business to grow. Unsure of how to get the message out to new prospects the school approached Marketing Coach UK for help.



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As a fairly new business a specialist maths school had already attracted a number of students through recommendation and local knowledge, but there was a need to generate a wider awareness within the community to enable the business to grow. Unsure of how to get the message out to new prospects the school approached Marketing Coach UK for help.

The marketing plan we put in place was primarily a digital plan, and with a challenging budget would incorporate both organic unpaid activity and Pay Per Click advertising. With the website at this point not listing in the top 100 Google search ranking results some paid advertising would be used to gain a greater opportunity for exposure.

Extensive keyword research was undertaken to determine the best performing keywords for the business. This information was then used to create relevant copy on a website page dedicated to the niche service being promoted and to design a Pay Per Click campaign.

The PPC campaign successfully generated a click rate three times above average. With barely 15 seconds to capture a visitor’s attention clicks cannot guarantee visitor action, a visually engaging website is vital to assist conversion. 

For organic marketing we reviewed the set-up of Facebook and Google business pages and started to be active on both. In addition to assist with search results the business listing on Google maps was set-up and activated. 

At the close of the three month marketing activity plan the maths school was search ranking page one for some keywords and position 3 on Google maps, which is locality driven. There had been a 300% growth in Facebook page Likes with the page ranking in the top 12% for Education in the UK and Google business page was generating clicks to the website. 

This formed a spring board for the school to build on to develop their goals for growth

Workshop | Marketing Reboot | Learn how to get your marketing unstuck

This marketing reboot workshop is for you if your marketing has stopped performming and is not delivering your business goals.

If your marketing just isn't cutting through to the customers you want to reach, if you're not sure what your next move should be this workshop will show you how to stand out and squeeze the most out of your marketing activity.

Designed as a half day workshop from 9.30 to 12.30 on Thursday 19th September 2019 
Rushden,  Northamptonshire  NN10 6DB

Places are limited to just 10
Book your place via Eventbrite

A Well Thought Out Marketing Plan

I recently approached Tracey with a brief to make my website more enticing to prospects looking for Sales Training. Tracey spent time understanding my business and then came back to me with a well thought out marketing plan focusing on maximizing the performance of the Home and About pages to firstly attract and then engage prospects. I have been very impressed with Tracey’s approach and the quality of her work and recommendations. I’m happy to recommend Tracey.

Simon White
Business Owner
Simon White Business Development

Helped Me To Raise My Business Profile

''I have been working with Tracey Walton for well over a year now, very closely within a small group of business owners. Tracey has been invaluable to me with her marketing advice, support, top tips and more. She has helped me to raise my business profile and reach so many more people. If you need some outsourced marketing help, assistance with a marketing plan or if you just want your clients to be drawn to you, give Tracey a message''.

Dani King,
Business Owner
Wellingborough Wills